Daytime Sanctuary /Nighttime Playground
VISION — “TWO FACES
OF ONE CREATURE ”
OF ONE CREATURE ”
We’re building a hybrid café-bar where morning feels like a ritual and night feels like a hunt.
By day — a calm, aesthetic escape with coffee, light, and croissants.
By night — the neon pulse of music, smoke, and signature cocktails.
Not two venues. One living organism — transforming every night at 6 PM.
“You can wake up at 8 AM… or at 4 PM. Breakfast still waits for you.”
By day — a calm, aesthetic escape with coffee, light, and croissants.
By night — the neon pulse of music, smoke, and signature cocktails.
Not two venues. One living organism — transforming every night at 6 PM.
“You can wake up at 8 AM… or at 4 PM. Breakfast still waits for you.”
Concept: Breakfast All Day + Signature Cocktails + Hookah after 6 PM.
Every evening at 6:00, The Hunt Begins — lights fade, music rises, the scent changes.
A hare’s shadow runs across the wall. The air thickens with smoke and sound.
The café becomes something else entirely.
Every evening at 6:00, The Hunt Begins — lights fade, music rises, the scent changes.
A hare’s shadow runs across the wall. The air thickens with smoke and sound.
The café becomes something else entirely.
GALLERY
MARKET - “TIMING IS EVERYTHING”
AUDIENCE — “THEY COME FOR PLAYFULL MORNINGS, STAY FOR WILD NIGTHS.”
The trend: explosive growth of “all-day venues” — hybrid spaces blending brunch culture and nightlife.
The gap: people’s lives no longer fit into day vs. night, yet hospitality still does.
The opportunity: a venue where people can enter with a laptop and leave with a cocktail.
• Brunch + nightlife concepts growing +27% YoY across major cities.
• 70% of millennials and Gen Z prefer flexible, aesthetic social spaces.
• Our dual identity model monetizes 14 hours a day vs. the industry norm of 6–8.
AUSTIN MARKET CONTEXT — FALL 2025
The gap: people’s lives no longer fit into day vs. night, yet hospitality still does.
The opportunity: a venue where people can enter with a laptop and leave with a cocktail.
• Brunch + nightlife concepts growing +27% YoY across major cities.
• 70% of millennials and Gen Z prefer flexible, aesthetic social spaces.
• Our dual identity model monetizes 14 hours a day vs. the industry norm of 6–8.
AUSTIN MARKET CONTEXT — FALL 2025
Target: 25–55, urban, creative, lifestyle-driven.
They live between deadlines and dance floors — aesthetic, social, and emotionally fluid.
• Morning: coffee and laptops, vinyl.
• Night: cocktails, hookah and dj/playlists.
“Not Your Rabbit — for those who look soft, but have claws.”
They live between deadlines and dance floors — aesthetic, social, and emotionally fluid.
• Morning: coffee and laptops, vinyl.
• Night: cocktails, hookah and dj/playlists.
“Not Your Rabbit — for those who look soft, but have claws.”
Austin is one of the most dynamic gastro and lifestyle markets in the U.S.
The Food & Beverage industry has fully recovered after the post-COVID slowdown, showing stable and confident growth.
• Average check in the casual-premium segment:
• Brunch / Breakfast — $22–$30
• Evening Lounge / Bar — $55–$75
• Occupancy rate of well-positioned venues:
• 60–80% on weekdays
• 90–100% on weekends
• The culture of aperitivo, slow breakfast, and craft cocktails is at its peak.
The Austin market creates ideal conditions for hybrid concepts that blend a social daytime space with an evening lounge experience.
Not Your Rabbit fits this trend perfectly — combining style, quality, and a bold personality.
The Food & Beverage industry has fully recovered after the post-COVID slowdown, showing stable and confident growth.
• Average check in the casual-premium segment:
• Brunch / Breakfast — $22–$30
• Evening Lounge / Bar — $55–$75
• Occupancy rate of well-positioned venues:
• 60–80% on weekdays
• 90–100% on weekends
• The culture of aperitivo, slow breakfast, and craft cocktails is at its peak.
The Austin market creates ideal conditions for hybrid concepts that blend a social daytime space with an evening lounge experience.
Not Your Rabbit fits this trend perfectly — combining style, quality, and a bold personality.
FOOD MENU — “ALL DAY BREAKFAST. ALL NIGHT INSINCT.”
By day, we serve food that feels like morning — calm, intentional, and alive.
Breakfast here isn’t a time of day; it’s a state of mind.
You can wake up at 7 a.m. or 4 p.m. — breakfast still welcomes you.
When the evening comes, the mood shifts. Lights dim, the music rises, and what remains on the table is pure instinct — a burger made for the night hunters.
Breakfast here isn’t a time of day; it’s a state of mind.
You can wake up at 7 a.m. or 4 p.m. — breakfast still welcomes you.
When the evening comes, the mood shifts. Lights dim, the music rises, and what remains on the table is pure instinct — a burger made for the night hunters.
DAY — Breakfast All Day.
Coffee & Tea — “The Everyday Ceremony.”
Craft Sbitens — “Warmth with a Soul.”
Fresh Juices & Lemonades — “The Bright Side.”
SEASONAL DRINKS — “The Taste of Time.”
Everything we serve moves with the season.
When the city heats up — we cool it down. When it chills — we bring the warmth back.
Every drink is a small act of care, designed with the same precision as our light, our sound, our mood.
When the city heats up — we cool it down. When it chills — we bring the warmth back.
Every drink is a small act of care, designed with the same precision as our light, our sound, our mood.
Not just coffee — a ritual.
Each cup is crafted with intention, from the finest beans to the last swirl of steam.
Our tea is for those who appreciate the pause — the kind that makes silence feel like a luxury.
You don’t rush a good drink. You live with it.
Each cup is crafted with intention, from the finest beans to the last swirl of steam.
Our tea is for those who appreciate the pause — the kind that makes silence feel like a luxury.
You don’t rush a good drink. You live with it.
When the air turns cold, we trade ice for steam.
Our sbiten blends are bold, fruity, and honeyed — old recipes reborn with modern hands.
They taste like winter evenings, conversation, and the comfort of being exactly where you should be.
Hot. Rich. Slightly nostalgic. Entirely ours.
Our sbiten blends are bold, fruity, and honeyed — old recipes reborn with modern hands.
They taste like winter evenings, conversation, and the comfort of being exactly where you should be.
Hot. Rich. Slightly nostalgic. Entirely ours.
Summer calls for something clear, cold, and honest.
Our juices and lemonades are made fresh — no syrup, no fuss, just flavor that feels alive.
Simple, vibrant, and refreshingly real.
Because refreshment isn’t a drink — it’s a feeling.
Our juices and lemonades are made fresh — no syrup, no fuss, just flavor that feels alive.
Simple, vibrant, and refreshingly real.
Because refreshment isn’t a drink — it’s a feeling.
NIGHT — The Hunt Menu.
After 6 p.m., the menu transforms — no clutter, no compromise.
Just one perfect ritual: a burger and fries, done right.
Choose your spirit; we’ll take care of the rest.
Signature Burgers:
• Classic Veal — juicy veal with smoky sauce
• Crispy Chicken — golden fried chicken with spicy aioli
• Ocean Bite — fish patty with lemon-herb cream
• Vegan Rebel — plant-based patty, caramelized onion & cashew sauce
Served with your choice of classic fries or sweet potato, seasoned with sea salt & rosemary.
Just one perfect ritual: a burger and fries, done right.
Choose your spirit; we’ll take care of the rest.
Signature Burgers:
• Classic Veal — juicy veal with smoky sauce
• Crispy Chicken — golden fried chicken with spicy aioli
• Ocean Bite — fish patty with lemon-herb cream
• Vegan Rebel — plant-based patty, caramelized onion & cashew sauce
Served with your choice of classic fries or sweet potato, seasoned with sea salt & rosemary.
Simple, smart, and satisfying.
Our daytime menu features 5–6 signature dishes — designed for those who believe that breakfast should never end.
Sample Selection:
• Croissant Royale — salmon, poached egg & arugula in a buttery croissant
• Rabbit Benedict — poached eggs with turkey or bacon
• Morning Bowl — oats or quinoa with seasonal fruits, nuts, or house-made jam
• Sweet Hare Pancakes — pistachio cream or honey drizzle
• Quinoa & Poached Egg Salad — warm quinoa, poached egg & citrus dressing
We don’t believe in “too late for breakfast.”
Our daytime menu features 5–6 signature dishes — designed for those who believe that breakfast should never end.
Sample Selection:
• Croissant Royale — salmon, poached egg & arugula in a buttery croissant
• Rabbit Benedict — poached eggs with turkey or bacon
• Morning Bowl — oats or quinoa with seasonal fruits, nuts, or house-made jam
• Sweet Hare Pancakes — pistachio cream or honey drizzle
• Quinoa & Poached Egg Salad — warm quinoa, poached egg & citrus dressing
We don’t believe in “too late for breakfast.”
Signature Cocktails — “Author’s Mood in a Glass.”
Red Wines — “Velvet Confidence.”
Dessert Wines — “Sweet Ending, Wild Beginning.”
White Wines — “The Prelude.”
APERITIF MENU — “The Taste That Moves.”
HOOKAH MENU — “Smoke as a Ritual.”
We don’t just pour — we set the mood.
Every drink at Not Your Rabbit is a story, a state of mind, an invitation to feel something new.
The menu lives and evolves — every few weeks a new flavor enters, another quietly steps away.
Aperitifs, wines, and pairings that change like the rhythm of the city — never static, always alive.
Every drink at Not Your Rabbit is a story, a state of mind, an invitation to feel something new.
The menu lives and evolves — every few weeks a new flavor enters, another quietly steps away.
Aperitifs, wines, and pairings that change like the rhythm of the city — never static, always alive.
For those who drink emotions, not recipes.
Each cocktail is a moment of authorship — infused with rare liqueurs, herbs, and mood.
From the light touch of Lillet Orange to the smoky intrigue of Smoke & Bloom, every sip feels like a short film you can taste.
Drink to remember — or to forget, beautifully.
Each cocktail is a moment of authorship — infused with rare liqueurs, herbs, and mood.
From the light touch of Lillet Orange to the smoky intrigue of Smoke & Bloom, every sip feels like a short film you can taste.
Drink to remember — or to forget, beautifully.
White is for those who speak the language of ease and light.
The perfect first glass of the day — crisp, floral, quietly confident.
We choose bottles where clarity matters more than prestige, where freshness opens the appetite for conversation.
White — a prelude to the night. A whisper before the story begins.
The perfect first glass of the day — crisp, floral, quietly confident.
We choose bottles where clarity matters more than prestige, where freshness opens the appetite for conversation.
White — a prelude to the night. A whisper before the story begins.
Red is depth. Desire. The art of taking your time.
For those who want to feel powerful and present — without saying a word.
Every bottle in our collection carries a sense of balance between passion and composure.
Don’t drink to get drunk — drink to feel certain.
For those who want to feel powerful and present — without saying a word.
Every bottle in our collection carries a sense of balance between passion and composure.
Don’t drink to get drunk — drink to feel certain.
Dessert wine isn’t an ending — it’s a quiet continuation of pleasure.
It’s for those who notice details, who linger in the aftertaste.
Perfect for the last flicker of the evening — dim lights, a shared dessert, and the feeling that everything unfolded just right.
Let sweetness start something new.
It’s for those who notice details, who linger in the aftertaste.
Perfect for the last flicker of the evening — dim lights, a shared dessert, and the feeling that everything unfolded just right.
Let sweetness start something new.
At Not Your Rabbit, smoke isn’t a habit — it’s a language.
It moves like music, blends with the light, and becomes part of the night’s pulse.
Each hookah is an experience — curated aroma, rhythm, and mood — a ritual of the nocturnal kind.
It moves like music, blends with the light, and becomes part of the night’s pulse.
Each hookah is an experience — curated aroma, rhythm, and mood — a ritual of the nocturnal kind.
Concept
Our hookah lounge is not a background — it’s a scene.
We work with premium blends and artisan tobaccos, building signature mixes that range from light and floral to deep, spicy, and mysterious.
Every setup is served as a visual and sensory act — smoke, light, sound, and presence.
Our hookah lounge is not a background — it’s a scene.
We work with premium blends and artisan tobaccos, building signature mixes that range from light and floral to deep, spicy, and mysterious.
Every setup is served as a visual and sensory act — smoke, light, sound, and presence.
Signature Mixes — “From Soft to Wild.”
• Velvet Bloom — raspberry, rose, vanilla. Smooth, elegant, quietly seductive.
• Citrus Hunter — grapefruit, lime, mint. Sharp, bright, electric.
• Dark Instinct — double apple, spice, coffee undertone. Bold and immersive.
• Amber Nights — passion fruit, peach, and a touch of rum. Sweet heat with depth.
• Velvet Bloom — raspberry, rose, vanilla. Smooth, elegant, quietly seductive.
• Citrus Hunter — grapefruit, lime, mint. Sharp, bright, electric.
• Dark Instinct — double apple, spice, coffee undertone. Bold and immersive.
• Amber Nights — passion fruit, peach, and a touch of rum. Sweet heat with depth.
Pairing Rituals — “Smoke + Drink Sets.”
Taste becomes multidimensional when smoke meets cocktail.
Each pairing is designed to amplify the other — contrast, echo, or melt together.
• Velvet Bloom × Smoke & Claw — rose, vanilla, ice, and mist.
• Citrus Hunter × Run Rabbit Run — lime, mint, adrenaline.
• Dark Instinct × Bloody Burrow — slow, deep, magnetic.
Taste becomes multidimensional when smoke meets cocktail.
Each pairing is designed to amplify the other — contrast, echo, or melt together.
• Velvet Bloom × Smoke & Claw — rose, vanilla, ice, and mist.
• Citrus Hunter × Run Rabbit Run — lime, mint, adrenaline.
• Dark Instinct × Bloody Burrow — slow, deep, magnetic.
Experience
Private “Burrow Rooms” offer personal hookah rituals with custom lighting, ambient sound, and immersive smoke visuals.
It’s not a hookah session — it’s a sensory act.
An escape. A moment suspended between pulse and silence.
Private “Burrow Rooms” offer personal hookah rituals with custom lighting, ambient sound, and immersive smoke visuals.
It’s not a hookah session — it’s a sensory act.
An escape. A moment suspended between pulse and silence.
BRAND & MARKETING — “THE CITY’S WILD PULSE”
Not Your Rabbit is not just a venue.
It’s a living stage of the city — constantly changing, playing with trends, provoking, and creating its own mythology.
We don’t sell tables or drinks — we sell an experience you’ll want to relive, capture, and become a part of.
It’s a living stage of the city — constantly changing, playing with trends, provoking, and creating its own mythology.
We don’t sell tables or drinks — we sell an experience you’ll want to relive, capture, and become a part of.
1. Core Brand DNA
• Tone: Playfully refined — the union of elegance and wildness.
• Identity: Two states — daytime sanctuary / nighttime playground.
• Visual Codes: white + shadow, minimalism + neon, the hare as a symbol of freedom and instinct.
• Philosophy: “Morning care, night hunt.”
• Tone: Playfully refined — the union of elegance and wildness.
• Identity: Two states — daytime sanctuary / nighttime playground.
• Visual Codes: white + shadow, minimalism + neon, the hare as a symbol of freedom and instinct.
• Philosophy: “Morning care, night hunt.”
2.Experience-Based Marketing
We don’t wait for guests — we provoke them to come.
The brand is always in motion, creating constant “reasons to visit”:
We don’t wait for guests — we provoke them to come.
The brand is always in motion, creating constant “reasons to visit”:
3. Collaboration Ecosystem
We don’t compete within Austin’s cultural scene — we co-create it.
• Music Collabs: Concourse, ACL Fest, indie labels, local DJs.
• Art & Design: partnerships with visual artists for projection art and motion design.
• Floral & Lifestyle Brands: pop-ups with florists, sustainable designers, candle makers.
• Eco & Conscious Movement: zero-waste coffee cups, local roasters, second-life tableware.
We don’t compete within Austin’s cultural scene — we co-create it.
• Music Collabs: Concourse, ACL Fest, indie labels, local DJs.
• Art & Design: partnerships with visual artists for projection art and motion design.
• Floral & Lifestyle Brands: pop-ups with florists, sustainable designers, candle makers.
• Eco & Conscious Movement: zero-waste coffee cups, local roasters, second-life tableware.
📅 Regular Activations:
• Sunday Brunch Rituals: thematic brunches with niche menus — “Tokyo Morning,” “Paris Hangover,” “After the Storm.”
• Guest Chef Collabs: local talents and micro-influencers of the food scene.
• Morning DJ Sessions: “Pre-Party Rituals” before major Austin events (SXSW, ACL, Concourse).
• Pop-Up Takeovers: two-day creative takeovers by partner brands — from coffee roasters to fashion labels.
🌍 Seasonal & Cultural Campaigns
• Valentine’s Dual Concept: “Love Me / Leave Me” — two tasting menus, light and dark.
• Halloween Night: “Run, Rabbit, Run” — immersive night performance experience.
• Spring “Bloom Burrow” Pop-up: floral collaborations turning the space into a living garden.
• Summer “Hare Waves” Party: daytime outdoor DJ sessions, frozen cocktails, water-inspired art.
• Sunday Brunch Rituals: thematic brunches with niche menus — “Tokyo Morning,” “Paris Hangover,” “After the Storm.”
• Guest Chef Collabs: local talents and micro-influencers of the food scene.
• Morning DJ Sessions: “Pre-Party Rituals” before major Austin events (SXSW, ACL, Concourse).
• Pop-Up Takeovers: two-day creative takeovers by partner brands — from coffee roasters to fashion labels.
🌍 Seasonal & Cultural Campaigns
• Valentine’s Dual Concept: “Love Me / Leave Me” — two tasting menus, light and dark.
• Halloween Night: “Run, Rabbit, Run” — immersive night performance experience.
• Spring “Bloom Burrow” Pop-up: floral collaborations turning the space into a living garden.
• Summer “Hare Waves” Party: daytime outdoor DJ sessions, frozen cocktails, water-inspired art.
4. Media & Digital Identity
Not Your Rabbit lives not only in the city but also in every social feed.
We are an aesthetic presence across all platforms.
• Instagram / TikTok: short visual reels of “day → night transformation”, 3D motion featuring the hare’s shadow.
• Editorial Series: “Faces of the Burrow” — portraits of guests and personalities.
• UGC Challenges: “Wake Differently” mornings / “Hunt Mode” nights.
• AR Filter: running hare silhouette unlocking secret promos.
• PR Focus: lifestyle publications — Austin Chronicle, Eater, Hypebeast Food, Wallpaper⁎.
Not Your Rabbit lives not only in the city but also in every social feed.
We are an aesthetic presence across all platforms.
• Instagram / TikTok: short visual reels of “day → night transformation”, 3D motion featuring the hare’s shadow.
• Editorial Series: “Faces of the Burrow” — portraits of guests and personalities.
• UGC Challenges: “Wake Differently” mornings / “Hunt Mode” nights.
• AR Filter: running hare silhouette unlocking secret promos.
• PR Focus: lifestyle publications — Austin Chronicle, Eater, Hypebeast Food, Wallpaper⁎.
5. Brand Activism & Sustainability
• Eco Movement: partnerships with local farmers, plastic-free service, zero-waste coffee cycles.
• Community Projects: joint events with local shelters (“Adopt the Hare” weekends), charity brunches.
• Creative Education: mixology workshops, performative talks, live jam sessions.
• Eco Movement: partnerships with local farmers, plastic-free service, zero-waste coffee cycles.
• Community Projects: joint events with local shelters (“Adopt the Hare” weekends), charity brunches.
• Creative Education: mixology workshops, performative talks, live jam sessions.
6.The Emotion Loop
The goal is to create an emotional loop that keeps guests coming back:
1. Discover: through TikTok, PR, or collaborations.
2. Visit: for a brunch or a night event.
3. Capture: they create content and become part of the story.
4. Share: spreading the brand’s aesthetic and energy.
5. Return: for the next season, format, or vibe.
The goal is to create an emotional loop that keeps guests coming back:
1. Discover: through TikTok, PR, or collaborations.
2. Visit: for a brunch or a night event.
3. Capture: they create content and become part of the story.
4. Share: spreading the brand’s aesthetic and energy.
5. Return: for the next season, format, or vibe.
DESIGN — “SMART SEDUCTION SPACE”
Not Your Rabbit is not just a place — it’s a spatial emotion, where every element has meaning.
Our design is not about showing off luxury — it’s about intelligent aesthetics: style that speaks softly but with undeniable confidence.
Concept:
A minimalist industrial approach — no heavy reconstruction, no excess, but full of character.
The space doesn’t rebuild the building — it uses its natural story.
Textured walls, exposed beams, clean lines, intentional lighting.
It’s “smart design for people” — created for movement, touch, gaze, and conversation.
It lives with the guest, adapts, and never shouts — it whispers certainty.
Our design is not about showing off luxury — it’s about intelligent aesthetics: style that speaks softly but with undeniable confidence.
Concept:
A minimalist industrial approach — no heavy reconstruction, no excess, but full of character.
The space doesn’t rebuild the building — it uses its natural story.
Textured walls, exposed beams, clean lines, intentional lighting.
It’s “smart design for people” — created for movement, touch, gaze, and conversation.
It lives with the guest, adapts, and never shouts — it whispers certainty.
Materials:
• Natural: wood, stone, linen-textured fabrics.
• Recycled: repurposed metals, reclaimed concrete, second-life glass.
• Living: greenery, flowers, and earthy textures in color and form.
Every material is chosen not for trend, but for meaning and tactile emotion.
Tactility is the new luxury.
Light and Motion:
Lighting is the core language of the space.
By day — soft, breathable, natural.
By night — contrasts, shadows, reflections, a choreography of light and neon.
Light defines rhythm: calm in the morning, passion at night.
• Natural: wood, stone, linen-textured fabrics.
• Recycled: repurposed metals, reclaimed concrete, second-life glass.
• Living: greenery, flowers, and earthy textures in color and form.
Every material is chosen not for trend, but for meaning and tactile emotion.
Tactility is the new luxury.
Light and Motion:
Lighting is the core language of the space.
By day — soft, breathable, natural.
By night — contrasts, shadows, reflections, a choreography of light and neon.
Light defines rhythm: calm in the morning, passion at night.
Essence:
The space must feel instinctively right — logical, but with unexpected details.
A fine balance between comfort and temptation.
A place you don’t just visit — you inhabit.
It’s where people stay a little longer,
because it simply feels good to be here.
Not Your Rabbit is not about decoration — it’s about sensation.
We create design that thinks, moves, and speaks to the person inside it.
A living environment where every object has a character, and every meter — a metaphor.
Smart. Refined. Defiant. Just like the brand itself.
The space must feel instinctively right — logical, but with unexpected details.
A fine balance between comfort and temptation.
A place you don’t just visit — you inhabit.
It’s where people stay a little longer,
because it simply feels good to be here.
Not Your Rabbit is not about decoration — it’s about sensation.
We create design that thinks, moves, and speaks to the person inside it.
A living environment where every object has a character, and every meter — a metaphor.
Smart. Refined. Defiant. Just like the brand itself.
ROADMAP — “CONSEPT → DESIGN → LAUNCH → EXPANSION.”
- lease
- design
- supplier
- agreements.
STEP ONE
- build-out
- soft events (Burrow Nights).
STEP TWO
- grand opening
- ops stabilization.
STEP THREE
- prepare franchise-ready system (lighting kit, SOPs, playbook).
STEP FOUR
COMPETITORS — “WHERE OTHERS SPLIT — WE MERGE.”
Brand
June`s All Day
Better Half Coffee
& Cocktails
East End Ballroom
Not Your Rabbit
June`s All Day
Better Half Coffee
& Cocktails
East End Ballroom
Not Your Rabbit
Hours
8am –10pm
8am–11pm
4pm–2am
7am–12am/
7am-3pm
8am –10pm
8am–11pm
4pm–2am
7am–12am/
7am-3pm
Concept
All-day café → wine bar
Coffee + brunch + cocktails
Event bar + DJ space
All-day
breakfast +
cocktails +
hookah
All-day café → wine bar
Coffee + brunch + cocktails
Event bar + DJ space
All-day
breakfast +
cocktails +
hookah
Strengths
Elegant, consistent,
strong brunch culture
High local traffic,
casual energy
Vibrant nightlife, strong
social scene
Hybrid identity, full-day rhythm,
emotional transformation,
strong brand DNA.
Elegant, consistent,
strong brunch culture
High local traffic,
casual energy
Vibrant nightlife, strong
social scene
Hybrid identity, full-day rhythm,
emotional transformation,
strong brand DNA.
Gaps/Missed Opportunities
No emotional or visual shift day;
static mood.
Weak identity;
lacks transformation or narrative.
No daytime culture;
low repeat ritual value.
—
No emotional or visual shift day;
static mood.
Weak identity;
lacks transformation or narrative.
No daytime culture;
low repeat ritual value.
—
Why We Win:
1. Fills the City’s Gap — We unite the two worlds Austin keeps separate: daytime calm + nighttime pulse.
2. All-Day Revenue Flow — Morning rituals, brunch crowd, pre-party energy, and nightlife under one roof.
3. Brand-Driven Experience — Seasonal storytelling, collabs, and events keep the brand alive and relevant.
4. Transformative Space — The venue evolves with time: same place, different emotion.
5. Emotional Retention Loop — Guests don’t just visit; they come back to see what’s next.
1. Fills the City’s Gap — We unite the two worlds Austin keeps separate: daytime calm + nighttime pulse.
2. All-Day Revenue Flow — Morning rituals, brunch crowd, pre-party energy, and nightlife under one roof.
3. Brand-Driven Experience — Seasonal storytelling, collabs, and events keep the brand alive and relevant.
4. Transformative Space — The venue evolves with time: same place, different emotion.
5. Emotional Retention Loop — Guests don’t just visit; they come back to see what’s next.
FUNDING & INVESTMENTS
BUSINESS MODEL (Conservative Scenario)
INVESTMENT RETURN (ROI Model)
SUMMARY
• We are seeking $210 000 in investment to launch Not Your Rabbit — a new-format lounge & breakfast bar in Austin.
• Funding covers space setup, design, equipment, staffing, and the first six months of operations.
• The business reaches stable profitability within 6–8 months.
• Full ROI in up to 30 months (conservative forecast).
• After that — equal profit share between the founders and the investor.
• We are seeking $210 000 in investment to launch Not Your Rabbit — a new-format lounge & breakfast bar in Austin.
• Funding covers space setup, design, equipment, staffing, and the first six months of operations.
• The business reaches stable profitability within 6–8 months.
• Full ROI in up to 30 months (conservative forecast).
• After that — equal profit share between the founders and the investor.
Mechanics:
• 50% of the net profit is directed to investment repayment, proportionally to each contribution.
• The remaining 50% is shared equally (50/50) between the founders and the investor.
• After full payback — profits are split 50/50.
• 50% of the net profit is directed to investment repayment, proportionally to each contribution.
• The remaining 50% is shared equally (50/50) between the founders and the investor.
• After full payback — profits are split 50/50.
A stable and realistic model based on Austin’s current hospitality market.
Total Investment: $310 000
Sources:
• Founders — $100 000
• Partner Investor — $210 000
Sources:
• Founders — $100 000
• Partner Investor — $210 000
CAPEX Breakdown
Parameter
Operating Hours
Average Check
Guests per Day
Daily Revenue
Monthly Revenue
OPEX
Net Profit / Month
Margin:
Operating Hours
Average Check
Guests per Day
Daily Revenue
Monthly Revenue
OPEX
Net Profit / Month
Margin:
Investor
Founders
Partner Investor
Total
Founders
Partner Investor
Total
Capital
$100 000
$210 000
$310 000
$100 000
$210 000
$310 000
ROI Pool Share(50%)
32.3 %
67.7 %
—
32.3 %
67.7 %
—
Monthly Payback
≈ $3 339
≈ $7 011
≈ $10 350
≈ $3 339
≈ $7 011
≈ $10 350
Full Return
~30 months
~30 months
~30 months (2.5 years)
~30 months
~30 months
~30 months (2.5 years)
Daytime Segment
7:00 AM – 6:00 PM
$25
70
$1 750
≈ $165 000
≈ $120 000 (staff, rent,
taxes included)
$20 700
12–13%
7:00 AM – 6:00 PM
$25
70
$1 750
≈ $165 000
≈ $120 000 (staff, rent,
taxes included)
$20 700
12–13%
Evening Segment
6:00 PM – 2:00 AM
$60
60
$3 600
6:00 PM – 2:00 AM
$60
60
$3 600
Category
Lease
Design & Architecture
Equipment
Furniture & Interior
Tableware
Bar Stock Formation
Kitchen Stock Formation
Take-Away Supplies
Digital / Production
Advertising
Office Supplies
Licenses & Insurance
First-Month Payroll
TOTAL
Lease
Design & Architecture
Equipment
Furniture & Interior
Tableware
Bar Stock Formation
Kitchen Stock Formation
Take-Away Supplies
Digital / Production
Advertising
Office Supplies
Licenses & Insurance
First-Month Payroll
TOTAL
Amount (USD)
50 000
70 000,
38 000
50 000
7 000
10 000
5 000
2 000
3 000
1 000
500
25 000
47 640
$309 140
50 000
70 000,
38 000
50 000
7 000
10 000
5 000
2 000
3 000
1 000
500
25 000
47 640
$309 140
Purpose
Lease deposit and rental setup
Concept and technical planning
Kitchen and bar equipment
Interior furnishing and decor
Dishes, glasses, utensils
Initial alcohol and bar supplies
Food ingredients and base stock
Packaging and containers
Visual content and online setup
Pre-launch marketing
Stationery and admin materials
Legal permits and coverage
Full team operations setup
Lease deposit and rental setup
Concept and technical planning
Kitchen and bar equipment
Interior furnishing and decor
Dishes, glasses, utensils
Initial alcohol and bar supplies
Food ingredients and base stock
Packaging and containers
Visual content and online setup
Pre-launch marketing
Stationery and admin materials
Legal permits and coverage
Full team operations setup
CORE TEAM
- Artur Mishchuk
Role: Founder
Experience: 15+ years in architecture, construction, and hospitality design
Specialization: Concept creation, spatial design, adaptive reuse, brand-driven hospitality
Arthur Mishchuk is a multidisciplinary creator with over a decade of experience in developing restaurants, cafés, residential spaces, and commercial venues.
His portfolio includes end-to-end project execution — from construction management and architectural planning to interior concept and operational strategy.
He specializes in transforming raw spaces into functional, emotionally charged environments — combining engineering precision with design intuition.
- Marina Pushynska
Role: Art Director & Project Lead
Experience: 5+ years in Art Direction, Event Management & Brand Strategy
Specialization: Concept creation, experiential marketing, and full-cycle project execution
Maryna Pushynska is a multidisciplinary creative with over five years of experience in art direction, event production, and brand strategy.
She has curated and produced large-scale house, funk, and jazz events in Lviv and Kyiv, collaborating with international artists such as Peggy Gou and Justin Strauss.
Her expertise spans project management, rebranding, and creative launches — from concept and team formation to strategy and execution. With a strong background in urban events, marketing, and interior design, Maryna connects creativity with structure, turning ideas into living, profitable experiences.
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+1 917 431 6665
artur.mishuk@gmail.com
artur.mishuk@gmail.com
